Terra Nova Nurseries, Danziger, and My Sourcing Exclusion
Terra Nova is based in Canby, Oregon, and combines breeding with tissue-culture propagation, licensing, and plant sales. Its company history describes introductions developed in-house as well as plants introduced from other breeders. Even within one company’s catalogue, “introduced by,” “bred by,” and “produced by” can refer to different people or businesses.
What the agreement actually covers
The companies’ January 27, 2019 announcement named Danziger as a licensee and producer of vegetative cuttings from Terra Nova stock for Europe, Asia, and Africa. Terra Nova’s stated reason for the agreement was to expand international sales using Danziger’s production capacity and market reach. Danziger gained another breeder’s perennials to offer its customers.
The relationship remains publicly advertised. When I checked on October 12, 2026, Terra Nova’s Unrooted Cutting Program identified Danziger as its partner and Guatemala as the location of the mother-stock facility supplying those cuttings. An unrooted cutting still has to be rooted and grown on. A later nursery can therefore supply the finished young plant while Danziger performed an earlier production step.
The original announcement names three sales territories; the current program page does not provide a complete territory-by-territory account. Neither gives the production history of every Terra Nova plant sold in the United States. For a particular order, that would require the supplier to identify the young-plant producer and source program.
Why I exclude Terra Nova
My boycott includes companies that maintain commercial production partnerships with Danziger. That is why Terra Nova is on my sourcing exclusion list. The agreement expands Danziger’s production business with another breeder’s material. It also makes Terra Nova a business with its own decision to make about continuing the partnership. I’m withholding purchases at that company level rather than trying to establish that every individual Terra Nova plant passed through a Danziger facility.
The political context is Palestinian dispossession and the movement for Palestinian rights. Danziger’s headquarters are in Mishmar ha-Shiv’a, established on lands of Bayt Dajan after the village’s Palestinian residents were displaced in 1948. That history is addressed in the Danziger article, with the underlying historical sources. It should not be recast as proof that a particular Terra Nova cutting was produced in territory occupied in 1967.
The Palestinian-led BDS movement calls for an end to occupation and colonization and dismantling the Wall, full equality for Palestinian citizens of Israel, and Palestinian refugees’ return as stipulated in UN Resolution 194. Its corporate-targeting guidance concentrates organized pressure on selected companies. Terra Nova is my horticultural sourcing exclusion, not an individually named priority campaign in that guidance. The aim of this exclusion is to oppose and put pressure on the commercial partnership described above; a complete catalogue of alleged Danziger genetics would misstate both the evidence and the reason for refusing the purchase.
Plants documented in the cutting program
These are selected entries on Terra Nova’s current program page, checked October 12, 2026. They demonstrate the program’s product scope; the linked source contains the full offering. They are not a list of Danziger-bred cultivars or a guarantee of stock available for a particular delivery week.
Agastache: ‘Blue Boa’; ‘Morello’; ‘Peach Pearl’; ‘Pink Pearl’.
Coreopsis NOVA®: ‘Amber’, ‘Jewel’, ‘Opal’, ‘Sunstone’.
Leucanthemum: ‘Goldfinch’, ‘Lemon Puff’, ‘Luna’, ‘Macaroon’.
Penstemon: ‘Dark Towers’; DAKOTA™ ‘Burgundy’.
Phygelius COLORBURST™: ‘Deep Red’, ‘Orange’, ‘Rose’, ‘White’, ‘Yellow’.
Plectranthus: ‘Velvet Elvis’; NOVA® ‘Brilliant’.
Rudbeckia: ‘Summer Sienna’.
Scabiosa: NOVA® ‘Dew Drops’; ‘Vivid Violet’.
The individual pages for Agastache ‘Blue Boa’, Leucanthemum ‘Goldfinch’, and Scabiosa NOVA® ‘Dew Drops’ provide additional product identification. A program listing establishes that the plant is offered through that program. A nursery’s order confirmation is still needed to identify which route supplied its particular stock.
Correction: The earlier version misidentified Terra Nova plants, including an extensive echinacea list, as Danziger-bred. I’ve withdrawn that attribution and replaced the list with documented examples from the cutting program.
For supplier-specific order checks, use the separate Farmer Bailey plug list and Ball Seed list. Those pages distinguish a supplier’s documented offerings from a breeder’s wider catalogue.
